Coffee with a Purpose, a Story,
Traceability, and Premium Flavor
"Changing Lives one Cup at a time"
Our Business is build on Hope for a Better
South Africa and a even better tomorrow.
Our aim is to up-skill, equip and seek employment
within the coffee industry for
a forgotten People group.
The ones who think that they do not have a chance,
The ones who have lost hope,
The ones who are desperate for change.
What makes Freedom Coffee so exceptional, and what makes the coffee so smooth?
Wood-Fired Roasting!
a Concept as old as the Coffee plant itself, but with a modern twist.
Thanks to technology, we can use Wood instead of LP gas.
This makes for interesting taste variants on different wood types and
a much lighter carbon footprint.
Needless to say, it is a fine art and a balance of all the senses during the roasting process.
We use only the finest of beans in our blends, all with traceability
all the way back to the farmers.
This all contributes to the award-winning Coffee you have today.
The Purpose..
Freedom Coffee has dominated the Aurora International tasting awards for the past 5 years with 4 Double Gold and three Gold medals for our Coffee. Currently, in 2026 we won Double Gold at the SA Food and Beverage Awards and the Aurora International Tasting Awards 2026.